Video - Book:The Sequel

How odd is it, that my 100th post is a video about a book?

This video features an interesting project that culminated at last week's BEA in New York. A month ago, this team sent out a request for an opening line from an imagined sequel to any book ever written. They received more than 780 entries which they did not review until Thursday last week. Over the next 48 hours, the team "crashed" a book - they assessed, edited, designed, printed, bound and delivered copies to their BEA booth. In addition to the printed edition, the book also simultaneously appeared in formats for the iPhone, Kindle and Sony Reader as well as large type, braille and audio.

That's a stunning display of technical virtuosity as well as savvy promotion as they filmed multiple videos of the process which can be viewed here.

I think I'll order it!